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However, smaller acts like Nadine Shah told parliament that streaming revenues are not enough to "keep the wolf from the door", especially after the pandemic wiped out their touring income.

Mr Chapman welcomed the move and said it would not save businesses but would keep the "wolf from the door this winter".

While it doesn’t deliver the housebound reader to the Mongolian steppe or the plains of Kenya, this is a beautifully written, acutely poignant book that transports us to a time when the only millionaires in football were unscrupulous club owners and when professional players had to take second jobs during the summer to keep the wolf from the door.

The brothers have set up a crowdfunding site in an attempt to keep the business going for the next few weeks, but Danny Collier doubts it can do anything more than “keep the wolf from the door.”

"It's not selling out. It's just another way to earn money, keep the wolf from the door, and get your music heard."