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She thinks despite the brothers being no strangers to controversy - Liam has used homophobic slurs on Twitter while Noel was criticised for moaning about Jay-Z, a hip-hop artist, headlining Glastonbury - the band's fans have moved beyond the laddish reputation.

She said she had taken on more laddish behaviour in order to be perceived as less feminine to be objectified less.

Despite the increasing number of women in the Commons, there was still a "really laddish culture where the 'banter' defence is used - 'oh well, she just can't take a bit of banter'".

It said there is "a culture in which overt discrimination often goes without serious challenge", which includes "racist, misogynistic, homophobic and ableist comments and actions, and a 'laddish' drinking culture that can sometimes make women vulnerable and at risk of unwanted or unwelcome behaviour, as well as alienating others due to religious and/or cultural beliefs".

Sincerity is an unusual tone for its director, Guy Ritchie, who specializes in laddish shoot-’em-ups.