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But to what degree does your character come into play when looking at these?

"I personally struggle with that way of looking at it, because I do think these measures will make a material difference," Sir Keir said.

Chancellor Rachel Reeves told MPs such a campaign would be "inward looking" and was "not the way forward", in response to Liberal Democrat calls to encourage the public to buy more British goods and produce.

"We'll continue to negotiate, of course, with the United States looking for a better deal for Australia because reciprocal tariffs would, of course, be zero, because we don't impose tariffs on US goods," he said.

The University of Edinburgh is looking to make £140m of cuts over the next 18 months, the equivalent to about a tenth of the annual spending at the institution.