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The manosphere has always had two conflicting messages of masculinity.

She authored a recent report that suggests this strategy has helped the far right capture larger audiences than progressive online creators, "seeping into nonpolitical spaces and exploiting algorithms that could bring users from lifestyle content to pro-MAGA, manosphere and other right-wing content."

Moreover, Harris was advised to avoid “the manosphere” and Joe Rogan’s and Theo Von’s shows, which collectively have an audience of millions of viewers.

The programme has sparked a national conversation about the impact of social media and "manosphere" influencers.

In the show, Jamie and his peers use language associated with the "manosphere" – websites and online forums promoting misogyny and opposition to feminism – and incel culture.