MARKET RESEARCH Definition & Meaning

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market research

noun

the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

market-research

[ mahr-kit-ree-surch, -ri-surch ]

Phonetic (Standard)IPA

verb (used with object)

to conduct market research on.

market research

noun

the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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51�Թ� History and Origins

Origin of market research¹

First recorded in 1925–30

Origin of market research²

First recorded in 1965–70

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Example Sentences

Examples have not been reviewed.

According to market research firm Circana, sales for food and beverages with “spicy” in the description have increased nine percent year-over-year.

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But global toy sales stabilized last year in part because a growing number of adults are buying toys for themselves, according to market research firm Circana.

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Employees can consult Trimble Assistant for a wide range of applications, including product development, customer support and market research.

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An analysis of a sample of comments carried out by market research firm OneCliq found the vast majority - four-fifths - contained criticism of the healthcare system.

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A huge percentage of voters are seeing this sort of manipulation, and there’s growing concern about its effect on elections, according to a new survey of 2,000 adults by market research company 3Gem.

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