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In the past half-century, the higher-education sector has mirrored the patterns of many luxury retailers: it has embraced massification and extended its product range to a wider market through the proliferation of new participants.

Meanwhile, hashtags and trending topics underline the extent to which all of these protocols are organised around the massification of individual voices – a phenomenon cheerfully described by users with the science-fiction concept of the “hive mind” – and hype.

Warhol saw where this massification was going, and in 1972 he produced Pop Art silkscreens of Mao Zedong wearing lipstick.