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The museum has two moai statues which were taken from the Chilean territory of Rapa Nui, or Easter Island, in 1868.

The online campaign began after an influencer encouraged his followers to "spam" the museum's Instagram posts with "return the moai" comments.

Mr Milfort regularly speaks about the moai in his viral videos.

"My followers began spamming 'return the moai' on Wikipedia, and then the comments section of the British Museum Instagram was full of people posting 'return the moai'," he said in one recent clip.

Beyond family, older individuals also come together in various social circles across the blue zones — like “moai,” in Okinawa, which are groups of social circles that come together to talk, play games and also pool together group finances when one member needs assistance.