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Google was able to conquer the desktop browsing market—baking Google Search into Chrome—but needed to strike deals with phone manufacturers in order to cement its search engine’s ubiquity on the mobile web.

Desktop and mobile web data from the research firm Similarweb, which doesn’t include traffic from apps, shows the platform had about double the number of unique visitors in August 2023 as it did the year before.

"We opened this investigation to make sure that UK consumers get a better choice of mobile web services and that UK developers can invest in innovative mobile content and services," the CMA said in an emailed statement.

The data also shows Parler had 1.25 million visits on desktop and mobile web in the month of September.

Instead of redirecting to mobile web browsers like Safari or Chrome, an in-app browser appears when users click on ads or links embedded within the profiles of other users.