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Furthermore, using the principles of modern portfolio theory, Morgan Stanley has calculated that an emerging market allocation of 27 percent in a global stock portfolio produces the best balance between risk and return.

What I propose is investing in campaigns following the same framework that guides financial investors toward diversification: I call it the Modern Portfolio Theory for Campaigns.

He immersed himself in the world of modern portfolio theory, as practiced by Malkiel, Ellis and others.

These platforms use algorithms and modern portfolio theory to create portfolios based on investors goals.

Her firm published research for financial advisors that uses SRI investing based on modern portfolio theory.