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Getting swept away by a fantasy world is one of moviegoing’s more rarefied pleasures, disbelief dissolving as readily as a pill on the tongue.

It’s a point for their claims that the film is an exercise in realistic recreation but a loss in making a successful moviegoing experience.

“I do think you’ll see some windows get longer. The larger question is, can we get some kind of stability and uniformity so we’re creating consistent expectations for the moviegoing public?”

But some studio execs say theaters can help themselves by improving the moviegoing experience.

That leaves audiences with the impression that the moviegoing experience is only for big blockbusters, which he said would eventually “atrophy” the network needed to make even those films successful.