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Rogen and Goldberg wanted someone who was famously good natured so they could subvert that reputation, as well as someone who had both prestige and box office hits, which meant they were hard to criticize from an executive’s standpoint.

As a graduate of the Ohio State University, he exchanged good natured barbs with the delegation from Ohio’s college sport arch-rival, Michigan.

Gussis blurted out the word during a brainstorming session in the writers' room in response to series co-creator Josh Schwartz envisioning Ben McKenzie’s Ryan Atwood and Adam Brody's Cohen having a good natured debate pitting candy canes against menorahs.

In a statement, Mr Roe's family described him as gentle and "sweet natured" and said they would cherish "many happy memories" forever.

"We are completely broken by this senseless and fatal act on such a kind natured man. He was a devoted father who worked hard to give his sons the best possible future," his mother said.