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It’s likely they decided to take the comma, rotate it 180 degrees and move it to the top of the line: Voilà, a single open quote mark.

Speaking of which, have you ever noticed how often news channel chyrons use a single open quote mark rather than an apostrophe?

As the great chronicler of those years, Taylor Branch, wrote: The movement here gained the force to open, quote, “the stubborn gates of freedom,” and out flowed the Civil Rights Act, the Voting Rights Act, immigration reform, Medicare, Medicaid, open housing.

The text indicated quotes by repeating the open quote character on each new line.

Removed open quote at beginning of a page break of poem IX.