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Despite those potential pitfalls, major brands and platforms have jumped on the live shopping bandwagon.

"We do pride ourselves on making sure we always go about things in the right way, but there were some pitfalls out there," she said.

It educates young people about the potential pitfalls of sharing nude pictures, and how they can be posted elsewhere without their consent.

The diplomatic pitfalls of cross words and cancelled press conferences will be troubling the minds of British officials as they prepare for the trip.

I wanted to know what the pitfalls were.