PLANOGRAM Definition & Meaning

planogram

[ plan-oh-gram, plan-uh-gram ]

Phonetic (Standard)IPA

noun

a diagram showing retailers how to arrange a display of particular products for the best sales advantage:
If you’re going to work on the Valentine card display, here’s the distributor’s planogram.

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51�Թ� History and Origins

Origin of planogram¹

First recorded in 1985–90; plan ( def ) + -o- ( def ) + -gram ¹( def )

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Example Sentences

Examples have not been reviewed.

Category leaders often hold sway over where everything is placed in a grocery aisle, helping to draft the “planogram,” or store map.

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The planogram was enforced by occasional visits from HMV managers.

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His first target was the so-called planogram, a kind of map that tells chain booksellers which new books go where, ensuring that each store assigns exactly the same prominence to exactly the same titles.

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Recently, service has been their differentiator – home delivery, personal shoppers, in-store hosts, and fast-buy technology such as in-store navigation, click & collect, and digital shopping lists linked to the store planogram, etc.

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Office Depot, a business-supplies chain, has built a “planogram lab”—a prototypical store near its headquarters in south Florida.

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