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Five years on from Megxit, as the Duchess of Sussex launches a new lifestyle empire, her viewing figures are high but, in the UK at least, popularity levels are low.

“The growing popularity of spicy flavors presents a significant opportunity for food ingredient manufacturers to develop innovative and flavorful products that cater to the discerning tastes of their consumers.”

Dr Baker said that while lifestyle content was increasing in popularity, audience interest was not new.

This is particularly true of Mescal, whose "popularity mirrors a smidge the frenzy the Beatles once sparked".

However, tourism voyages on cruises have surged in popularity in recent years.