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We often talk about when a player has composure on the ball, but what is special about Van Dijk is how composed he looks without it, because of his positioning and anticipation.

"While Trump seems determined to blow up the trade system, Xi is positioning China as the defender of rules-based trade, while painting the US as a reckless rogue nation," he added.

Strengthening your skill set while showcasing the value you already bring helps you avoid the need to “start over” entirely, positioning you for a smoother and more confident career transition.

"Likewise, her brand has been well received in some quarters for its positioning and premium aesthetic."

"Lebec provided the positioning strategy, the tools, and the insights to enter the US market successfully and with credibility," a spokeswoman for Sentebale said.