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“There’s no point of having some kind of a revolutionary purism that you should only preach to the choir. That would be completely pointless,” Malm said.

In Shenker-Osorio's vision of persuasion, you did indeed preach to the choir, so the choir would in turn conquer the hearts of the much broader audience in the seats — the moderates.

And so we’re really looking at this 20- to 45-year-old range of people who, yes, there are the Black people… You preach to the choir, so that you can get that refrain.

How can your film, which exposes these facts, work to change minds, rather than just preach to the choir?

They all preach to the choir while the people who need to be reached remain outside the church of the Enlightenment.