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They allege that these companies are using billions of dollars in venture capital funds to engage in anti-competitive practices like "predatory pricing" or "deep discounting" which has further distorted the playing field for mom-and-pop shops.

But it's feeding off a recent trend, fed by predatory social media influencers, that conflates masculinity with punishing self-discipline, the kind that rejects all pleasure and comfort as a feminizing — and thereby evil — force.

He was described in court as "manipulative and predatory", and jurors were told his repeated offending against five victims was "a habit, a lifestyle".

Lorraine said she was deeply concerned that the Met appeared to suggest it might decide not to investigate allegations against predatory officers on the basis that the alleged victim had a mental health problem.

Many of the women who have spoken to the BBC about their experiences have raised significant questions regarding how the predatory abuse they say they suffered was able to continue across numerous decades.