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This obsession with data fueled predictive analytics allows tech companies to anticipate and manipulate consumer behavior.

The Portland, Ore., utility uses AI modeling to determine where and when fires might break out and position fire equipment and personnel accordingly; Pittsburgh similarly employs predictive tech modeling.

This idea of a chronically understaffed force became deeply “ingrained,” he said, and has influenced the department’s “proactive” style of policing and reliance on technologies such as helicopters and predictive policing software.

Although some cities, like Los Angeles, have passed predictive scheduling ordinances, that hasn’t solved the problem of workers not knowing how much income they’ll bring in each month.

By collecting data before and after Veganuary and three months later, we also hope to determine which psychological changes are most predictive of longer-term reductions in meat consumption.