51�Թ�

To start, all international distribution rights were presold to Focus Features during 2020’s virtual Toronto International Film Festival, giving the production an important financial footing, though not enough to ensure a big budget, Gordon said.

The new album, Born Pink, set for release on Sept. 16, presold more than 1.5 million copies in a week, double the number of the group's first album, YG said.

Access to credit was easy, and about 90 percent of new homes were “presold.”

Hollywood studios like franchise films such as “Lord of the Rings” because they come “presold” to a base of rabidly loyal fans.

This year, the company is working on 14 new podcasts, most of which were presold to distribution partners, and has plans to expand into producing film documentaries.