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private label
noun
- the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.
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Example Sentences
Examples have not been reviewed.
“And it will be supported by Kroger in private label brands, IT infrastructure, customer data and distribution management for several years following the merger.”
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The multinational grocery store — which infamously snagged the nickname “whole paycheck” due to its pricey food items — reportedly reduced prices on 25% of its items, including 880 products under its private label 365.
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Large Japanese food distributors began to promote their own private label rice over that of Koda Farms.
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Seattle-based grocery chain PCC Community Markets boasts its own private label wines, much like Costco.
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Tan: The most expensive PCC private label wine was easily the worst.
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