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Wineries in Provence, rosé’s spiritual homeland, began promoting heavily in this market.

It’s such a complexed Provence rosé at this price point.

Bright and racy, this prototypical Provence rosé leans more toward cantaloupe flavors than red berries, along with the signature wild herbs and saline finish that will have you yearning for a beach.

After reading both segments one afternoon, I went right into my kitchen and popped open a bottle of Provence Rose for my wife and me — to celebrate Peyraud’s life well lived, as well as the joys of friendship of which we are so blessed.

A beautiful Provence rosé fills out the lineup.