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Netherlands based campaigners Fossielvrij NL, supported by Reclame Fossielvrij and environmental lawyers from ClientEarth, said they think the lawsuit is the first to challenge alleged “greenwashing” by the airline industry.

Netherlands-based group Fossielvrij NL - supported by ClientEarth and Reclame.NL - is taking aim at the company's Fly Responsibly campaign, which was launched in 2019.

Dutch campaigners Fossielvrij NL, supported by environmental law charity ClientEarth and Reclame Fossielvrij, on Wednesday filed the first lawsuit alleging greenwashing in the airline industry in the District Court of Amsterdam.

But Colour of Corruption was launched by one of Brazil’s most popular consumer complaints sites Reclame Aqui, or Complain Here, which says 600,000 people check it every day.

In August Dafiti, a Brazilian Zalando clone, suffered the most complaints yet seen on Reclame Aqui, a consumer-reviews site, after problems with deliveries and returns.