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His name appeared between electronic DJ Zedd and K-pop idol Jennie, and was one of three música Mexicana performers playing the entire fest — he’s joined by fellow sad boy Ivan Cornejo and reggaetón Mexa up-and-comer El Malilla.

At a time when the country’s political context was increasingly heavy, their reggae and funk-infused sound was light — dominated by danceable songs about weekends at the beach and cheeky covers of reggaeton hits.

The following year she signed to Interscope and graced the reggaeton track “Si Preguntas Por Mi” with Puerto Rican star Kris Floyd and artist-producer Tainy.

With reggaeton Mexa on the rise, it’s only fair for the genre’s leading artist, El Malilla, to introduce the movement on the global Coachella stage.

The Mexican singer has collaborated with many of the heavyweights of the corridos tumbados, Latin trap and reggaeton world, including collaborations with Rauw Alejandro, Natanael Cano, El Alfa, Grupo Frontera and Peso Pluma.