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But unlike most, the 27-year-old mum-of-three is watched by thousands online as she scrubs, dusts and declutters her home, as part of a popular social media trend known as a "reset".

There are extra costs like her scrubs - she needs several sets - at £35 a set.

She scrubs all manner of kitchenware: trays, pans, cooking sheets, plates, skillets.

He scrubs down the prep station and clocks out on time.

A boom in online sales prompted Ms Mallows' decision to close her flagship beauty store in Cardiff, instead selling her company's body scrubs and skincare through TikTok's live shopping stream.