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In January, Aravind Srinivas, founder of Perplexity, an AI search engine, also expressed an eagerness to work with Indian AI start-ups.

A US search engine called Perplexity AI has also reportedly offered to merge with TikTok.

She added that she and Jane want Ofcom to take action not just against the sites hosting the images, but also against the search engines directing people to those sites.

It's also harder for potential customers to find them, with recommendations often dictated by search engine and store algorithms.

But he said he did not realise his evidence would appear in online search engines after a simple search for his name.