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"The mediums and the audiences have changed but the concerns around self-improvement have existed over generations."

She added that her business is “on fire” right now, with Valentine’s Day and the optimism of a new year inspiring more people to prioritize self-improvement and purposeful partnerships.

The primary theme of “Love Game,” says director Michael DiNardo, is self-improvement.

So in the interest of self-improvement, I open my pack of what look like markers and sniff at them one by one.

One of the things you also talked about in the special is losing male friends in their 30s to the “self-improvement algorithm” on YouTube and social media.