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Cena's return to the ring is part of a "farewell tour" - which has become a selling point for Wrestlemania next month.

The team behind “American Idol” frames the show’s steadfastness as a selling point in an era of digital overload and cultural upheaval.

For Tunie and Duplaix, the historic nature of the project was a major selling point, something that helped entice them back to the grueling world of daytime.

Emery, it is being stressed, was a huge selling point.

The cynical side of me is like, oh, it's changing because it's become commercially successful and it's a selling point, but that's okay.