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As well as reducing milk prices, Tesco said it was "locking in" prices on over 1,000 everyday products until 5 July, including Yorkshire Tea, chips, and Shredded Wheat.

Trading your morning shredded wheat or oatmeal for a grain-free cereal isn’t necessarily a healthy food swap.

However, my favorite takedown belongs to comedian and author Rodney Lacroix, who in late January tweeted, "I didn't have enough cereal for a full bowl, so I mixed Shredded Wheat with Grape Nuts, and it tastes like I'm eating wicker furniture in a sandstorm."

An avid reader and self-described “superb” student, she was also a good athlete and a tinkerer who used instructions clipped from Shredded Wheat packages to make a waterproof matchstick holder, a reflector oven and a tent from a military-surplus parachute.

And when Nabisco’s Shredded Wheat sponsored a radio show called “Straight Arrow,” Frenchy constructed a Shredded Wheat display so big that a local radio station broadcast from his store.