SHRINKFLATION Definition & Meaning

shrinkflation

[ shringk-fley-shuhn ]

Phonetic (Standard)IPA

noun

Economics Informal.

a decrease over time in quantity or in package size compared to the quantity previously sold at the same price point, resulting in a higher cost per unit for the consumer:
The price is the same and the box looks the same, but because of shrinkflation, you’ll get ten percent less cereal when you open it up.

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51�Թ� History and Origins

Origin of shrinkflation¹

First recorded in 2015–20; shrink ( def ) + (in)flation ( def ); coinage attributed to U.S. entrepreneur and economist Philippa (“Pippa”) Malmgren (born 1962), or U.S. historian Brian Domitrovic (born 1961)

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Example Sentences

Examples have not been reviewed.

Despite increasing prices and shrinkflation, Which? money and retail editor Reena Sewraz suggested it was still possible to get good value Easter eggs.

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Meanwhile, several treats have been affected by "shrinkflation" - when products get smaller but the price does not.

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Many displeased customers have accused the company of “shrinkflation” while expressing nostalgia for the original carafe-style design.

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For customers frustrated by shrinkflation, Tropicana says the new bottles will cost about 70 cents less than their predecessors, though not all retailers have adjusted prices yet.

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Chipotle decided to remedy its portion size issues after the company was hit with online claims of “shrinkflation.”

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