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The pair were inspired to launch MMA after a shroom trip in Amsterdam.

Beyond the medical industry, psychedelic aesthetics are jumping from counterculture into the mainstream: There are now black light-lit bars that specialize in kava, a root plant that can produce low-level psychoactive effects; immersive art chains like Meow Wolf, which sells chromadepth glasses that mimic a trip by producing prismatic halos around lights; and even a brand new shroom festival in Denver, which will have mushroom grow kits for sale.

She’s also the author of “Good Fish” and “Shroom.”

As the “shroom boom” takes hold, questions remain as to the actual health benefits of these so-called superfoods.

The shroom has fine, fuzzy hairs that feel like velvet and even has teeth-like structures of its own, also known as hymenium, which are spore-bearing surfaces of a mushroom, typically gills.