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True, that video did nothing to help Hillary’s chances – in fact, it was such an out-of-touch display of liberal Hollywood smuggery that there’s quite a strong possibility it actually helped her lose – but imagine what sort of all-star a cappella line-up she’d be able to scare up if it was her running for office instead.

The truth is that we all want it too, if only to see the smuggery radiating from the post-match interview room after Pardew achieves what 10 previous managers have failed to – stopping Antonio Conte’s brilliant Chelsea team.

The other enemy we face, and the group that shares responsibility are the hecklers who seek shelter in enclaves and states along the Canada border, never contaminate themselves through contact with the lesser peoples in the heartland and toss out derogatory terms "Blue State Smuggery," "elitist" and "Neo-liberals" at people who are out there actually on the field of battle or in the stands cheering them on.

Black Friday does not mark the day John Lewis chose to release its £7m campaign and ascend to dizzying new levels of corporate smuggery.

Nothing like hearing own opinions about The Goldfinch parroted back as uptight smuggery to retire own opinions about The Goldfinch!