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soft sell
1noun
- a method of advertising or selling that is quietly persuasive, subtle, and indirect ( hard sell ).
soft-sell
2[ sawft-sel, soft- ]
verb (used with object)
- to promote (a product, service, etc.) using indirect or gentle persuasion:
an advertising campaign to soft-sell a new perfume.
adjective
- (of a sales technique) quietly or indirectly persuasive:
a soft-sell approach to marketing.
soft sell
noun
- a method of selling based on indirect suggestion or inducement Compare hard sell
51³Ō¹Ļ History and Origins
Origin of soft sell1
Origin of soft sell2
Idioms and Phrases
see hard sell , def. 1.Example Sentences
You can see how they use the soft sell to push these ideas into the mainstream.
And negotiations with the holding companies werenāt exactly a soft sell, with warnings of living in āa war zoneā of trucks and construction if they didnāt cooperate.
The fable advises a soft sell augmented by persistence.
In the sun-drenched cafeteria, Valencia Bautista sat behind a folding table in a corner, delivering a decidedly soft sell.
Itās a soft sell, a marked departure from the conservative culture-war issues he stressed in mailings to Republican voters ahead of the convention and since then in frequent appearances on Fox News shows.
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, Ā© Random House, Inc. 2023
Idioms from The American HeritageĀ® Idioms Dictionary copyright Ā© 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
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