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Reeves and Prime Minister Sir Keir Starmer are fearful of being portrayed as high taxers and high spenders, an image plenty within Labour think has previously cost them dearly at elections.

There are another 300 million "emerging" or "aspirant" consumers, but they are reluctant spenders who've only just begun to open their purse strings, as click-of-a-button digital payments make it easy to transact.

The New York Yankees have long been heavy spenders under the ownership of the Steinbrenner family.

There can be differences in couples' money personalities and values: One is a spender, the other a saver.

The US is the world's biggest spender on international development - and by some margin.