SPONSORED CONTENT Definition & Meaning

noun

advertising that a brand pays an online publisher to create and seamlessly integrate, conforming to the design, format, and content of the website or social media feed where it is published:
It’s hard to distinguish your search results from sponsored content, so you have to pay attention to what you’re clicking.

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51�Թ� History and Origins

Origin of sponsored content¹

First recorded in 1990–95

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Example Sentences

Examples have not been reviewed.

Of course other social media sites allow users to make money from posts and let them share sponsored content - this is not uncommon - but most major sites have rules that allow them to de-monetise or suspend profiles that post misinformation.

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These creator programs - which reward users for likes, comments and shares, and allow them to post sponsored content - have been linked to its rise.

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TikTok and YouTube allow users to make money from their posts or to share sponsored content too, but have rules which allow them to de-monetise or suspend profiles that post misinformation.

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Many social media sites allow users to make money from their posts or to share sponsored content.

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“They’re keeping the ones that they can put integrated advertising — basically sponsored content — into,” Mr. Peacock said.

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