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Otherwise, we’re simply co-opting a popular phrase and diminishing its meaning, much in the way that Stan culture has removed all gravity from the word “iconic.”

In a time of stan culture run amok, it’s thrilling to hear a superstar address her followers this way — and wild to imagine the response among those she’s relied on to fork over untold sums for concert tickets and collectible vinyl editions of her records.

“Clearly, it’s very lucrative for the media and stan culture to pit two women against each other, even when the two artists in question refuse to participate in that discussion,” Swift told Time magazine.

Since Swift and Kelce have gone public with their relationship, it’s brought to light the power of superfans and so-called “stan culture.”

Stan culture is one where superfans feel they have a sense of belonging, a community to share their interests with — like a celebrity’s music — and one where they feel closely connected to their idol.