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Musk’s obsession with Twitter dragged the stock for a while, but then the car company’s stock shot up to market-beating heights in 2023 and 2024.

When Musk finally disclosed his stake on April 4, 2022—11 days late—the stock shot up 27 percent in a day.

The day the company's deal with Bank of America was announced, its stock shot up almost 17%, its biggest one-day gain since the company had gone public almost a year earlier.

“I’ve kind of gone to my little stock shot because I just haven’t played enough where I feel like I can hit different shots. … The way the golf course is playing, as fast as it is, a flat cut can go a very long way here, so I’ve been able to hit that shot. Then with the firm greens, I thoroughly enjoy that for my iron game, and finally made some putts.”

Wall Street has generally been skeptical of Peloton’s fortunes, but the company’s stock shot up 18 percent following today’s news.