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“Doing a comic book is like doing a film or TV show but with more details. Everything on the panel is intentionally put there, just like you do in a film or TV show. If you’ve done it right, you pretty much have laid out a storyboard that anyone should be able to follow. We want to build a world for others to create stories in as well.”

“I started out as an artist, sketching every storyboard for each of my films, and it’s remarkable how instinctively the visual language of storytelling in ‘Modville’ unfolds,” said Scott.

While a traditional ad campaign might require weeks of brainstorming sessions, focus groups and meticulous production schedules, AI can spit out a ready-made storyboard in minutes.

Casting back on their memories of first seeing the film, Bullock recalled a viewing during postproduction and being struck by the use of storyboard drawings to stand in for unfinished shots — and did not realize that that was not how it would actually look in the final movie.

“Whenever films or TV shows are pirated, it’s not just content owners or studios that are affected — it’s also the people who work as writers, storyboard artists, illustrators, editors, sound mixers and more.”