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Giant posters proclaiming Tongzhou as the new subcenter of Beijing flank the suburb’s streets, with slogans such as “Building the China Dream.”

Every time one looked up at the bank of 20 TV screens in the Olympic Stadium media subcenter, one could see arms being raised, in victory or despair.

In order to utilize this space in some manner, the designers had converted the gland into a subcenter for the distribution of spare parts.