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"Over the course of the coming years, expect a continued and concerted effort from the music industry, of finding new ways to get subscribers to pay more money."

The company, then owned by AT&T, was prioritizing gaining subscribers to support its streaming service over its traditional business of releasing movies to cinemas.

The Disney-owned streamer’s inaugural attempt was marred by technical glitches that left thousands of Hulu subscribers missing key moments from the show.

It fits into Netflix making star-packed, entertaining and escapist movies that often get panned by reviewers - but are watched by hundreds of millions of subscribers.

“Thanks, this was great,” one subscriber yelled, waving goodbye from across the parking lot.