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He, too, houses the sugar-free caffeinated beverages as a vague gesture towards "health" in between housing vegetable-free greasy meals of cheap hamburgers and sugary desserts.

The company's bestseller is due to get a sugar-free variety, with plans to completely eliminate all added sugar in the next "two to three years", Ms Tan-Bantoto said.

They eat a vegan diet and treats are not of the fast-food variety but rather watermelons on the Fourth of July and apples covered in sugar-free caramel and nuts.

Have you been eating lots of sugar-free foods lately?

Erythritol, a sugar substitute and sugar alcohol, is often used in many keto and sugar-free products, as well as some products specifically marketed or labeled as being "friendly for diabetics."