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The self-proclaimed “sun cream brigade” have made the pilgrimage across the Atlantic to perform at music’s sacred grounds in Indio on Friday at 6:10 p.m.

Half the time they're not even sitting under the shade covers, they claim, and there's no need for two people to whip out an entire tent for an hour or two, when sun cream and a hat will do just fine.

Unknowingly, she had messaged him at 15:45 BST, about the time the incident was unfolding, saying: "Hope you're having fun at the beach. It's so warm, don't forget to apply sun cream and drink water."

For any skin that cannot be covered, the key thing is to use “the best sun cream possible”, she said.

One of the rainiest springs on record boosted warm soup sales while denting those for sun cream, new figures suggest.