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By the time he got promoted to corporate headquarters in Plano, working for the UDS business — shorthand for “up and down the street,” meaning any liquor store, sundry shop or mini-mart smaller than a grocery store — his idea had been taken up by the marketing department.

The sundry shop is a Goop store, founder Gwyneth Paltrow’s first outlet in a hotel.

One day I wandered into an annoyingly trendy sundry shop in Brooklyn, New York.

One was on the second floor of a building, another through a sundry shop, a restaurant and a karaoke bar.

Earlier this year, St Martins Lane hotel in London replaced its sundry shop with a pop-up shop, where retailers, including a vinyl record dealer and a gelato maker, take up residence for two to three months.