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An impressive display on Friday night ensured England cruised to a 5-0 victory over Belgium at Ashton Gate, oozing confidence and superiority.

And posh Arthur, formerly of Vogue, has a firm if not completely merited sense of superiority.

After making about $60 million on the original deal, Foreman sold his naming rights back to the company for $137.5 million, continued proclaiming the grill’s superiority and carried on with his various other lucrative activities.

If Italy win with no bonus points then Wales will need to secure a maximum victory against England and hope their points difference superiority remains.

America for over a century has been the bumper sticker for the superiority of mass democracy.