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Incandescent with energy and bonhomie, Law turns out to be a supersalesman in this regard.

I've seen pretty much every start-up team archetype -- the crazy inventor and the uptight financier, the supersalesman and the keep-the-trains-running operator -- but Callender and Potters didn't make sense to me as a team.

Among his other books, were ''Old Age is Not for Sissies,'' ''How To Be a Supersalesman,'' ''Confessions of a Happy Man,'' ''Hobo on the Way to Heaven'' and his autobiography, '`I Didn't Do It Alone.''

So far, he has performed like the supersalesman he is.

For millions of people who are recovering from every imaginable -- and sometimes unimaginable -- addiction, he is the guru of the moment, the supersalesman of self-help.