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She is now in the process of mapping out the route her family has taken for generations while migrating south in spring, towards the caribou hunting grounds.

And, as her era of brand builder, lifestyle influencer, and businesswoman steams on, what will it really take for her to broaden her popularity and win over those who are circumspect - or downright negative?

The 59-year-old added: "It's simple, little things that you take for granted, but it does make a hell of an impact on our lives."

AI could speed up the time it takes for a person to order food at a drive-through or call center, especially during big events like game days when demand could surge at popular restaurants.

There's no doubt it is tough to take for the driver who has effectively been demoted.