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If you take the trouble of leaving the silo of a single social media feed for the free-range web, you want to be rewarded with more words, more commentary.

"I am very grateful to each and every one of the people who take the trouble to make a meme about me," he told news programme Hoy.

As an attempt to even the score when it comes to ethnic humor, I have no problem with it, but you could at least take the trouble to write actual jokes.

What about the rest of us who take the trouble to understand the game and are having a wonderful time watching the tournament?

Parties that have to motivate their supporters to take the trouble of going to the polls can be tempted towards "much more extreme" political issues.