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Teuchitlán is a bustling agricultural hub of 40,000 near the touristy “tequila route,” a road lined with expanses of sugar cane and agave, the spiky plant that yields tequila.

After finding it a bit too touristy for their liking they headed to the city of Larache, known for its agriculture and fishing, to meet some of Zak's relatives.

“It’s a pretty touristy area with a lot of shops, bookstores and museums, so we think she was just in that area sightseeing and felt safe.”

Motels and lower-tier hotels, particularly in California’s rural areas or regions generally with less foot traffic than touristy coastal areas, are lagging behind, Sanchez said.

Pickler felt some trepidation about the job when he first arrived in South Yarmouth, a central Cape town of about 12,000 that is less touristy than so many of the area’s quaint seaside villages.