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“It has truly been the honor of a lifetime to work with each of you every day, keeping journalism as our true north and our viewers at the center of everything we do.”

An internal Independent Women’s network fundraising document for the 2024 campaign obtained by True North Research says the group will “debunk the fear-mongering” on abortion.

On this week’s Amicus podcast, Dahlia Lithwick spoke with Lisa Graves, founder and executive director of True North Research, to try to shine a light on an obscure group that works hand in glove with Leo and dark-money interests to stymie democracy and roll back environmental protections, civil rights, reproductive rights, and other freedoms for the very citizens they are elected to serve.

And building an audience presents a different challenge on each platform; for example, Meta-owned Facebook and Instagram encourage creators to pay to target their content to particular types of viewers, while building an audience on TikTok is more organic, said Kellis Landrum, co-founder of Los Angeles marketing agency True North Social.

They must be overlaid with aerial imagery and gridded coordinates, “oriented true north” and “contain site-specific labeling” for rooms, doors, hallways, stairwells, utility locations, hazards, key boxes, trauma kits and automated external defibrillators.