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"I sell a lot of schoolwear to England and Wales and they are slightly more lenient there in relation to unbranded clothing," he said.

The delays have forced Ms Hall to buy unbranded uniforms to ensure her children were properly dressed for the new school term.

In pursuit of cheaper alternatives, consumers become more open to trying private-label or store-brand products, discounted brands and generic or unbranded options.

A badging factory which was creating fake designer logos to fix on unbranded clothing has been raided by police.

This is because Uefa insist that only "clean", unbranded stadiums can host European Championship matches - so the Principality Stadium will be called the National Stadium of Wales.